Escada was founded in Munich
ESCADA was founded in Munich. The origin of the ESCADA name itself came from Margaretha and Wolfgang Ley, who bet on the full-blooded Irish racing horse of the same name and won.
Introduction of the Escada Brand
Escada enters the US market
Initial public offering
Introduction of the first ESCADA fragrance.
Death of Margaretha Ley
Death of Margaretha Ley, Chief Designer and Co-Founder of ESCADA.
The first seasonal Fragrance
As the first fashion house ESCADA introduces a limited edition summer fragrance called "Chiffon Sorbet".
The ESCADA SPORT line is launched.
Introduction of ESCADA EYEWEAR.
Introduction of ESCADA ACCESSORIES.
ESCADA business is sold to one of the Mittal Family Trusts. Megha Mittal becomes chairman.
Launch of ESPECIALLY ESCADA, the new ESCADA signature fragrance.
Escada Watches & Jewelry
Launch of ESCADA Watches & Jewelry.
Daniel Wingate, previously Design Director of ESCADA, becomes Fashion Director of ESCADA and ESCADA SPORT.
ESCADA launches E-commerce in Europe offering both product lines, ESCADA and ESCADA SPORT.
ESCADA & THE ARTS
Launch Event of ESCADA‘s first collaboration between art and fashion: Artist Thilo Westermann with Design Director Daniel Wingate at Adelson Galleries, NYC.
ONLINE FRAGRANCE LAUNCH
All ESCADA fragrances become available online in the ESCADA E-Store.